Comment créer la bonne gamme de produits de moteurs hors-bord pour les concessionnaires et les distributeurs
Outboard motor manufacturers that want to win dealers and distributors need more than a wide catalog. They need a product line that is easy to sell, easy to support, and closely matched to real market demand. For most distributors, success does not come from stocking more models. It comes from building the right mix of horsepower, configurations, spare parts and after-sales support for the markets they serve. A dealer-ready lineup should do three things well: cover the most common applications, stay manageable in stock, and create repeat business after the first shipment. When the range is too narrow, sales opportunities ...











